Affluent Society 1950 Term Paper Example | Topics and Well Written Essays - 250 words

Affluent Society 1950 - Term Paper Example During the World War, Roosevelt declared Detroit as Arsenal of Democracy. Most of the American males were involved in War and women were also called to develop weapons in Arsenal of democracy. Subsequently, unemployed had already dropped suddenly. On the other hand, America fortunately did not lose much of its assets during war. As the World War ended American businessman saw an open world to market it out whatever goods they could make. Rest of the world was somehow under deep requirements to overcome from damages that had hurt international economy quite badly. As DeGrasse (1981) puts factually: Before the World War, United States was mired in the great depression. Unemployment which had been as high as 24.9 in 1933 still averaged 14.6 in 1944. During the World War unemployment dropped rapidly. In 1942 it averaged 4.7 and in 1944 it reaches wartime 1.2. As a result, a number of populations had got various jobs in overwhelming economy that created a booming middle class. Earlier thi s boom could not be recognized so clearly. However, as American Business expanded through the world, this class continued to spread. Further, it became the base of future economic and marketing development of American society which helped America to soon reach at the status of an economic superpower.

Academic Project Title Essay Example for Free

Academic Project Title Essay The purpose of this study is to study design of public toilets in shopping malls with high status. This study was conducted at the well-known shopping center in Kuala Lumpur at KLCC. KLCC is chosen as the place has always been a focus of people no matter domestically or internationally. KLCC can be said as a luxury place as for business that provides well-known store sales and items with high price and most of it is expensive. So, the main purpose of this study is to evaluate the design of public toilets have their own class, a literature review was based on the goals and objectives of the study. Many studies through secondary data methods obtained from a variety of different sources such as, books, journals, newspapers, articles, and even the internet. Most of the data collected from the library at UiTM Shah Alam. See more: The stages of consumer buying decision process essay Researcher also do a variety of research methods, including the four methods of research which is based on the observation, physical measurements at the site location, interviewing experts in the design of the toilet and also produce and distribute a questionnaire to obtain primary data. After getting the information from all methods of research, then all data will be collected and analyzed to be used to determine the objectives of the study. Data analysis will be separated into two sample case studies to be carried out to obtain the findings. Toilet with fee of RM 2 per entry in KLCC has been used to study the case. All research methods have been used for the review process for primary data based on research on selected toilet. Researcher has also managed to interview a designer who has been involved in the design of the toilet. Apart from distributing the questionnaire sheets to the toilet users, measuring and observing the restroom area also took place at the site location.

Hierarchy Of Effects Model

Hierarchy Of Effects Model Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. The desired result is usually to drive consumer behavior with respect to an organizational goal commonly to increase awareness or sales. Advertising messages are usually paid for by sponsors and viewed via various media; including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. In shorter terms, advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. However not all advertising are successful and those that fail are mainly due to the lack of communication or failure to establish the desired messages to the audiences. In order for an advertising campaign to be successful, there are several implementations based on advertising theories which can help communication to occur effectively with the audience. Hierarchy-of-Effects Model Among advertising theories, the hierarchy-of-effects model is predominant. It shows clear steps of how advertising works.Hierarchy of effects Model can be explained with the help of a pyramid. First the lower level objectives such as awareness, knowledge or comprehension are accomplished. Subsequent objectives may focus on moving prospects to higher levels in the pyramid to elicit desired behavioral responses such as associating feelings with the brand, trial, or regular use etc. it is easier to accomplish ad objectives located at the base of the pyramid than the ones towards the top. The percentage of prospective customers will decline as they move up the pyramid towards more action oriented objectives, such as regular brand use. Awareness: If most of the target audience is unaware of the object, the communicators task is to build awareness, perhaps just name recognition, with simple messages repeating the product name. Consumers must become aware of the brand. This isnt as straightforward as it seems. Capturing someones attention doesnt mean they will notice the brand name. Thus, the brand name needs to be made focal to get consumers to become aware. Magazines are full of ads that will capture your attention, but youll have trouble easily seeing the brand name. Knowledge: The target audience might have product awareness but not know much more; hence this stage involves creating brand knowledge. This is where comprehension of the brand name and what it stands for become important. What are the brands specific appeals, its benefits? In what way is it different than competitors brands? Who is the target market? These are the types of questions that must be answered if consumers are to achieve the step of brand knowledge. Liking: If target members know the product, how do they feel about it? If the audience looks unfavourably towards the product to communicator has to find out why. If the unfavorable view is based on real problems, a communication campaigns alone cannot do the job. For product problem it is necessary to first fix the problem and only then can you communicate its renewed quality. Preference: The target audience might like the product but not prefer it to others. In this case, the communicator must try to build consumer preference by promoting quality, value, performance and other features. The communicator can check the campaigns success by measuring audience preference before and after the campaign. Conviction: A target audience might prefer a particular product but not develop a conviction about buying it. The communicators job is to build conviction among the target audience. Purchase: Finally, some members of the target audience might have conviction but not quite get around to making the purchase. They may wait for more information or plan to act later. The communicator must need these consumers to take the final step, perhaps by offering the product at a low price, offering a premium, or letting consumers tried out. This is where consumers make a move to actually search out information or purchase. Thus advertising is thought to work and follow a certain sequence whereby the prospect is moved through a series of stages in succession from unawareness to the purchase of the product. Advertising cannot induce immediate behavioural response, rather a series of mental effects must occur with the fulfillment at each stage before progress to the next stage is possible. 3ALIENCE IN OUR SENSE IS ABOUT THE BRAND COMING TO MIND IN PERSONALLY RELEVANT CHOICE SITUATIONS 2OMANIUK AND 3HARP B 4HE BRAND HAS BECOME PART OF ONE S BROAD CONSIDERATION SET A BRAND THAT ONE MIGHT BUY OR USE n EITHER NOW OR IN YEARS AHEAD 4HIS GOES WELL BEYOND TRADITIONAL AWARENESS OR EVEN THE strength OF SUCH AWARENESS E G lRST RECALL 3ALIENCE CONCERNS THE @SIZE OF THE BRAND IN ONE S MIND 2OMANIUK AND 3HARP B I E ALL THE MEMORY STRUC TURES WHICH CAN ALLOW THE BRAND TO COME FORWARD FOR THE WIDE RANGE OF RECALL CUES THAT CAN OCCUR IN PURCHASE OCCASIONS 7ITH THIS @SHARE OF MIND COME FEELINGS OF BEING FAMILIAR AND FEELINGS OF ASSUR ANCE h9ES ) VE HEARD OF IT )T SHOULD BE ALL RIGHT v 4HAT IS OUR BROAD DESIGNATION OF h3ALIENCEv n AWARENESS AND MEMORY TRACES PLUS FAMILIARITY PLUS ASSURANCE -ORAN IN HIS SEMINAL PAPER AL READY STRESSED THE ROLE OF A BRAND S h0RES ENCEv 3IMILARLY BULLMORES fAME(2002) IS A COLOURFUL WAY OF REmECTING SA LIENCE UT IT OVERSTATES THE ROLE OF BIG BRANDS n SUCCESSFUL SMALL BRANDS CAN STILL BE SALIENT FOR THOSE WHO USE OR CONSIDER THEM BUT HARDLY famous Digital advertising Television advertising / Music in advertising The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television. The average cost of a single thirty-second TV spot during this game has reached US$3 million (as of 2009). The majority of television commercials feature a song or jingle that listeners soon relate to the product. Virtual advertisements may be inserted into regular television programming through computer graphics. It is typically inserted into otherwise blank backdrops[9] or used to replace local billboards that are not relevant to the remote broadcast audience.[10] More controversially, virtual billboards may be inserted into the background[11] where none exist in real-life. This technique is especially used in televised sporting events.[12][13] Virtual product placement is also possible.[14][15] Infomercials: An infomercial is a long-format television commercial, typically five minutes or longer. The word infomercial combining the words information commercial. The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website. Infomercials describe, display, and often demonstrate products and their features, and commonly have testimonials from consumers and industry professionals. Radio advertising Radio advertising is a form of advertising via the medium of radio. Radio advertisements are broadcast as radio waves to the air from a transmitter to an antenna and a thus to a receiving device. Airtime is purchased from a station or network in exchange for airing the commercials. While radio has the limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage. Radio is an expanding medium that can be found not only on air, but also online. According to Arbitron, radio has approximately 241.6 million weekly listeners, or more than 93 percent of the U.S. population. Online advertising Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. Product placements Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruises character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgari logo. Another example of advertising in film is in I, Robot, where main character played by Will Smith mentions his Converse shoes several times, calling them classics, because the film is set far in the future. I, Robot and Spaceballs also showcase futuristic cars with the Audi and Mercedes-Benz logos clearly displayed on the front of the vehicles. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films, most notably Casino Royale. In Fantastic Four: Rise of the Silver Surfer, the main transport vehicle shows a large Dodge logo on the front. Blade Runner includes some of the most obvious product placement; the whole film stops to show a Coca-Cola billboard. Physical advertising Press advertising Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals on very specialized topics. A form of press advertising is classified advertising, which allows private individuals or companies to purchase a small, narrowly targeted ad for a low fee advertising a product or service. Another form of press advertising is the Display Ad, which is a larger ad (can include art) that typically run in an article section of a newspaper. Billboard advertising: Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic; however, they can be placed in any location with large amounts of viewers, such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums. The RedEye newspaper advertised to its target market at North Avenue Beach with a sailboat billboard on Lake Michigan. Mobile billboard advertising Mobile billboards are generally vehicle mounted billboards or digital screens. These can be on dedicated vehicles built solely for carrying advertisements along routes preselected by clients, they can also be specially equipped cargo trucks or, in some cases, large banners strewn from planes. The billboards are often lighted; some being backlit, and others employing spotlights. Some billboard displays are static, while others change; for example, continuously or periodically rotating among a set of advertisements. Mobile displays are used for various situations in metropolitan areas throughout the world, including: Target advertising, One-day, and long-term campaigns, Conventions, Sporting events, Store openings and similar promotional events, and Big advertisements from smaller companies. In-store advertising In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters, eye-catching displays promoting a specific product, and advertisements in such places as shopping carts and in-store video displays. Coffee cup advertising Coffee cup advertising is any advertisement placed upon a coffee cup that is distributed out of an office, cafà ©, or drive-through coffee shop. This form of advertising was first popularized in Australia, and has begun growing in popularity in the United States, India, and parts of the Middle East.[citation needed] Street advertising This type of advertising first came to prominence in the UK by Street Advertising Services to create outdoor advertising on street furniture and pavements. Working with products such as Reverse Graffiti and 3d pavement advertising, the media became an affordable and effective tool for getting brand messages out into public spaces. Celebrity branding This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products. Advertisers often advertise their products, for example, when celebrities share their favorite products or wear clothes by specific brands or designers. Celebrities are often involved in advertising campaigns such as television or print adverts to advertise specific or general products. The use of celebrities to endorse a brand can have its downsides, however. One mistake by a celebrity can be detrimental to the public relations of a brand. For example, following his performance of eight gold medals at the 2008 Olympic Games in Beijing, China, swimmer Michael Phelps contract with Kelloggs was terminated, as Kelloggs did not want to associate with him after he was photographed smoking marijuana.

The Atomic Bomb Helpful or Harmful Essay -- essays papers

The Atomic Bomb Helpful or Harmful There used to be a time in America when the name â€Å"Atomic Bomb† seemed fictional to some, non existent to others,and seemed only a dream to those in the science world. That time is long gone.The day that changed all ideas and opinions about what war was and what is has evolved to be was August 6,1945. President Truman had decided to drop the Atomic bomb in order to end the war and save as many lives as possible. The United States had dropped the bomb on Hiroshima in order to end the war almost instantly and avoid bloody invasion, thereby saving both American and Japanese lives. Whether or not to drop the atomic bomb was president Truman’s decision, faced with this decision Truman researched and asked advisors to share their ideas about the bomb and then made the best decision for the American and Japanese people. â€Å" In an invasion of Japan,the fighting would have been more savage, and the number of lives lost on both sides would of been tragic.†(O’Neal 35) The Atomic bomb was essential in helping to put and en d to the war and saving lives. The decision to drop the atomic bomb was made by President Truman . In his decision he states, â€Å" The only thing that was the right thing to do for the American and Japanese people was to end the war through the use of the atomic bomb.† ( O’Neal 36) Why all the controversy over the bomb? Historians and people today continue to ask this question along with others. Were the Japanese seriously considering surrendering before the bomb was let off, and was the only way the war could of been ended ended was throughout the bomb? The atomic bomb saved lives on both sides and served it’s purpose of helping to end the war. The facts remain the Atomic Bomb that was dropped on Hiroshima killed many civilians, but if the war continued to go on it would of killed many more. When President Truman walked in to the White House he had problems and decisions lying ahead of him that he knew little about.In his first few days of briefing from advisors and committee he had said,†I have to decide Japanese strategy-shall we invade Japan proper or shall we bomb and blockade? That is my hardest decision to date .but I’ll make it when I have all the facts. â€Å"(Takaki 26) As you can see Truman had no intention of making uneducated decisions and he was by no means in a rush to bo... ...tomic bomb was being assembled at the time and it was to be let off on Tokyo, that bomb was never used. The 500,000 lives that were saved in bombing Hiroshima compared to the 100,000 that died in the bombing shows that Truman did in fact make the best decision when lives were at stake. Bibliography: Alperovitz, Gar. The Use of the Atomic Bomb. Chicago : D.C. Heath and Company, 1974. Blow, Michael. The History of the Atomic Bomb. New York ,New York:American Heritage Publishing and Company Inc., 1968. Feis, Herbert. The Atomic Bomb and the end of World War II. Chicago: Princeston University Press, 1866. Kurzman, Dan. Day of the Bomb. New York: McGraw- Hill Book Company, 1986. Nardo, Don. Modern Japan. California: Lucent Books, 1995. O’Neal, Michael. President Truman and the Atomic Bomb. San Diego,California Greenhaven Press, Inc., 1990. Takaki, Ronald. Hiroshima. Canada: Little Brown and Company Limited, 1995. Wheeler, Keith. World WarII Time Life Books. Virginia: Time Life Books Inc., 1983. Wyden, Peter. Day One Before Hiroshima and After. New York: Simon and Schustler, 1984.

Hamlet Theme Analysis Essay

In William Shakespeare’s tragedy Hamlet, the title character’s logical soliloquies, and over thinking of situations inhibit his abilities to act on his passions. It’s safe to say that Hamlet was a logical and reasonable person right from the start. In the society he was raised in most actions carried out through passion were considered taboo. Take jealousy, lust and vengeance for example; in the play all of these passions are put into satisfying action by the people surrounding Hamlet. Everyone but Hamlet makes a move based on emotion; Claudius murdered his brother for his crown, Gertrude quickly married Claudius, and Laertes takes revenge on Hamlet. The prince, instead, takes the path of thought and only allows himself to do what he makes himself believe is the most logical. In the beginning Hamlet is distressed. He feels no compassion for his new stepfather considering him â€Å"a little more than kin and less than kind† (I.ii.67), as Claudius is not a replacement for his father and Hamlet refuses to accept that. He most definitely does not stand for Claudius referring to him as ‘son.’ His relationship with his mother isn’t any better. Hamlet feels a strong resentment toward this whole marriage business and expresses his displeasure through riddles in court. â€Å"Ay, madam,† he says disdainfully toward his mother’s insistence that he stop mourning and that death is a common occurrence, â€Å"it is common† (I.ii 76). In Hamlet’s eyes she has betrayed his father by marrying so soon, in fact by re-marrying at all; especially to Claudius, the king’s brother. Claudius attempts to make it look like everyone is friends in the eyes of the court by trying to sympathize with Hamlet but ends up just telling him to suck it up and deal with his father’s death like a man. â€Å"Take it to heart? Fie! ‘tis a fault to heaven/A fault against the dead, a fault to nature† (I.ii 104). Hamlet’s mourning is not natural to his family much as their marriage is not natural to him. So when his new daddy dearest refuses to let him out of the country to go back to school Hamlet feels even more out of place because now, he can’t escape. In every soliloquy we hear from Hamlet there is talk of suicide. The most obvious of all, â€Å"to be or not to be, that is the question:† (III.i.63) Or earlier mention of self harm after the coronation of the new king. â€Å"Or that the Everlasting had not fix’d/His canon ‘gainst self-slaughter† (I.ii.134). However, Hamlet is a logical guy and he knows suicide would cause a big mess and besides, in the first soliloquy it is evident that Hamlet would rather be anywhere but Denmark, even the grave but he finds there are better things to be ranting about; like his mother’s remarriage. â€Å"O God! a beast that wants discourse of reason/Would have mourn’d longer–married with my uncle,/My father’s brother, but no more like my father/Than I to Hercules† (I.ii.154). Hamlet can’t find a single good thing to come out of this union and his opinion of his mother has been flipped onto its head. So he deals with an internal conflict; â€Å"But break, my heart, for I must hold my tongue!†(I.ii.162), he can’t exactly go around telling everyone that his mother is a whore. She’s the queen and he the prince, it would be more trouble than it’s worth to go about making accusations especially since Claudius made it clear that he was weird for mourning for so long. So, onward goes Hamlet’s little self/Claudius loathing party. Hamlet’s trusted friend Horatio tells him some very interesting news. Horatio tells Hamlet that his father’s ghost had been spotted in the courtyards and that it wouldn’t answer to anyone no matter what. Horatio believes that our young prince must see what this ghost has to offer. Hamlet is excited to say the least when the ghost appears â€Å"That I will speak to thee. I’ll call thee Hamlet,/King, father, royal Dane. O answer me!†(I.iv. 47). He follows the ghost and the ghost tells Hamlet that he was murdered by Claudius and that Hamlet must avenge him. He isn’t sure what to make of this ghost at first, how can Hamlet be absolutely positive the ghost isn’t lying or tricking him? After all, murder is a big order, he can’t dive head first into that pool of accusations without verification. Hamlet decides he will ‘act’ mad so to not draw attention to his plans to kill Claudius. This works for a while, no one suspects he knows of Claudius’ deed, not even Claudius himself. He definitely wouldn’t suspect the prince to come into his chambers and catch him while praying; which is exactly what happens. Hamlet is given his prey on a silver platter and decides against it. â€Å"Now might I do it pat, now he is praying;and now I’ll do’t. And so he goes to heaven† (III.iii.76). A reasonable explanation as to why Hamlet didn’t kill Claudius is because he was scared. He was afraid to act on his passions thus, his mind gave him a reason not to do it; if he killed Claudius while the man repented, his soul would be unfailingly sent to heaven. However, this is not the case â€Å"That cannot be; since I am still possess’d/of those effects for which I did the murder†(III.iii.55). Claudius does not regret his decision, nor would he leave what he had gained through murder even for heaven. This hesitation revealed that Hamlet does not kill Claudius in the most logical and perfect time to do so because his passions had muddied his ability to think clearly. And so he continues with his ‘mad’ facade. Everyone has noticed the prince’s new attitude and his mother grows worried for his sanity. â€Å"Hamlet, thou hast thy father much offended† (III.iv.9) If there is anything ‘crazy’ Hamlet has latched onto as a vehicle upon which to launch his insanity, it is any mention of his late father. Especially mention that he has somehow failed his father. The queen claims that Hamlet’s behavior has upset his father and shamed the family. But quick and clever Hamlet simply quips â€Å"Mother you have my father much offended†(III.iv.10). Gertrude is appalled by her son’s behavior and wants him to stop, but bringing up the late King Hamlet wasn’t the best way to go around that. As I’ve said, Hamlet is using any mention of his father’s death to flip the tables around and around and drive any serious conversation off course with puns and quips of his mother’s hasty remarriage. â€Å"Come, come, you answer with an idle tongue† (III.iv.11). â€Å"Go, go you question with a wicked tongue† (III.iv.12). At one point during the conversation between mother and son it is hard to determine where Hamlet’s insanity begins and his act of madness ends. We are given, throughout the entirety of the play, one single act of passion from Hamlet that was done to simply give a larger voice to his slip on sanity. His murder of Polonius. He feels no remorse for the act, although he believed it to be Claudius and states after his mother’s cries â€Å"A bloody deed. Almost as bad, good mother/as kill a king and marry with his brother† (III.iv.31). He continues â€Å"Peace! sit you down/and let me wring your heart;for so I shall,/if it be made of penetrable stuff;†(III.iv.38). Hamlet doesn’t feel sorry for his mother either. He could care less if she was disturbed by her son’s murder of Polonius, he was going to tell her that he was right and she was wrong and sinful and disgusting, because it fit with the appearance Hamlet was trying to portray. Hamlet allowed this one, small, passionate outburst for the potential sake of avenging his father but even smart, logical Hamlet couldn’t have predicted the consequences of this one act of passion because he didn’t give himself the time to think it over. He never would have thought that their father’s death would lead poor Ophelia to madness or that Laertes would be so spited by it, or that it would get around that Hamlet himself had committed the murder. But all of these things do happen and they happen because of Hamlet’s one moment of passion. The prince discovers why acting passionately is a bad thing for him; he’s just not good at it. He can’t judge when to, the whole ‘could kill him now but I’m not going to even if it’d be so freaking easy,’ thing with Claudius and the ‘I’m gonna stab the curtain and see what happens,’ moment when he murdered Polonius. After Polonius’ murder and the discovery by Laertes that his sister is beyond mental, Claudius approaches the boy and tells him he can help avenge his father’s death. Laertes listens and latches to Claudius’ every word â€Å"And where the offence is let the great axe fall./I pray you go with me† (IV.v.234). The end of act four introduces a bit of a mess. Rosencrantz and Guildenstern were sent with Hamlet to see him killed in England, however, Hamlet is on his way back to Elsinore and Claudius is none too pleased. However, he quickly turns this information into a plan he can work with. He has Laertes swear allegiance to him â€Å"will you be ruled by me?† (IV.vii.63) and recruits the younger man into the ‘let’s kill Hamlet club.’ Thus, Hamlet finds himself in an unfortunate pickle. He had planned to kill Claudius and Laertes and they had planned to kill him, but Laertes acted sooner. Laertes let his passions guide his sword through Hamlet’s gut and Hamlet let logic lead him to the moment of his death; logic led by the very vengeance he had sworn for the former king. A passionate vengeance called upon to give Laertes strength to murder the prince. Hamlet’s ability to look at a situation and make a logical, well- thought out choice made him a strongly intelligent character. However his inability to act on passions or make a decisive decision drew him closer to death in every page. Had Hamlet acted on his earlier plans and ideas, he may not be dead.

Newspaper article Essay

The Pirates put out an amazing playoff season, this year having been the first year in the playoffs since 1992, but on October 9, 2013 they lost to the St. Louis Cardinals ending their amazing playoff season. In their last playoff game in St. Louis the Pirates lost 6-1 to the Cardinals, ending the season. In the second inning the Cardinals scored two runs taking the lead over the pirates. There was no more scoring until the sixth inning when the Cardinals scored yet another run, now having a three point lead over the Pirates. In the next inning the Pirates scored their first run. And sadly, the Cardinals scored three more runs in the eighth inning ending the game at a score of 6-1. The Pirates played the best they’ve played since 1992, which wasn’t enough this time. There was some amazing plays in the game, but I believe an incredible one was in the fourth inning when Starling Marte covered about twenty feet to catch a fly ball and get the second out with his incredible dive catch. An articles read about their season said that they played everything right, it was a amazing season but it wasn’t enough this year, they needed a little more. This year the Pirates MVP player is Andrew McCutchen, he put up an OPS+ of 158, and swiped 27 bags this season. The teams LVP was Barmes, who plays shortstop, he hit a measly . 211/. 249/. 309, which is considered quite weak. The Pirates gameplan for next season is to keep the team mostly intact, and to hopefully make it farther into the playoffs next season. According to Christian Hartman † The teams MVP should definitely be McCutchen, he hits well, plays amazing center field, and he’s just overall great. He is everything a player should be. † The Pirates put out an amazing playoff season, this year being their first playoff season since 1992.

Free Essays on Problems In English Pronunciation

Millions of foreign students want to learn English as well as they can; for some it is only a matter of reading and writing it, but many students want to be able to speak English well,with pronunciation which can be easily understood both by their fellow-students and by English people . Written English and spoken English are obviously very different things. Writing consists of marks on paper which make no noise and are taken in by eye,while speaking is organized sound,taken in by the ear. How can a book which is nothing but marks on paper ,help anyone to make their English sound better? The answer to this is that it can’t , not by itself. But if you will co-operate ,and listen to English as much as you can, then you will find that the instructions given in the following pages will make your ears sharper for the sound of English and when you can hear English properly you can go on and improve your performance. Language starts with the ear. When a baby starts to talk he does it by hearing the sounds his mother makes and imitating them. If a baby is born deaf he cannot hear these sounds and therefore cannot imitate them and will not speak. But normal babies can hear and can imitate; they are wonderful imitators,and this gift of imitation ,which gives us the gift of speech,lasts for a number of years. It is will known that a child of ten years old or less can learn any language perfectly,if it is brought up surrounded by that language,no matter where it was born or who its parents were. But after this stage the ability to imitate perfectly becomes less, and we all know only to well that adults have great difficulty in mastering pronunciation(as well as other parts) of foreign languages. Some people are more talented than others’ they find pronouncing other languages less difficul, but they never find them easy. The reason for this can be found in our native language. B y the time we are grown up the habits ... Free Essays on Problems In English Pronunciation Free Essays on Problems In English Pronunciation Millions of foreign students want to learn English as well as they can; for some it is only a matter of reading and writing it, but many students want to be able to speak English well,with pronunciation which can be easily understood both by their fellow-students and by English people . Written English and spoken English are obviously very different things. Writing consists of marks on paper which make no noise and are taken in by eye,while speaking is organized sound,taken in by the ear. How can a book which is nothing but marks on paper ,help anyone to make their English sound better? The answer to this is that it can’t , not by itself. But if you will co-operate ,and listen to English as much as you can, then you will find that the instructions given in the following pages will make your ears sharper for the sound of English and when you can hear English properly you can go on and improve your performance. Language starts with the ear. When a baby starts to talk he does it by hearing the sounds his mother makes and imitating them. If a baby is born deaf he cannot hear these sounds and therefore cannot imitate them and will not speak. But normal babies can hear and can imitate; they are wonderful imitators,and this gift of imitation ,which gives us the gift of speech,lasts for a number of years. It is will known that a child of ten years old or less can learn any language perfectly,if it is brought up surrounded by that language,no matter where it was born or who its parents were. But after this stage the ability to imitate perfectly becomes less, and we all know only to well that adults have great difficulty in mastering pronunciation(as well as other parts) of foreign languages. Some people are more talented than others’ they find pronouncing other languages less difficul, but they never find them easy. The reason for this can be found in our native language. B y the time we are grown up the habits ...

The Ancient Practice of Bloodletting in Archaeology

The Ancient Practice of Bloodletting in Archaeology Bloodlettingpurposefully cutting the human body to release bloodis an ancient ritual, associated with both healing and sacrifice. Bloodletting was a regular form of medical treatment for ancient Greeks, with its benefits debated by scholars such as Hippocrates and Galen. Bloodletting in Central America Bloodletting or auto-sacrifice was a cultural trait of most of the societies in Mesoamerica, beginning with the Olmec perhaps as early as 1200 AD. This type of religious sacrifice involved a person using a sharp instrument such as an agave spine or sharks tooth to pierce a fleshy part of his own body. The resulting blood would drip onto a lump of copal incense or piece of cloth or bark paper, and then those materials would be burned. According to historical records of the Zapotec , Mixtec, and Maya, burning blood was one way to communicate with the sky gods. Artifacts associated with bloodletting include sharks teeth, maguey thorns, stingray spines, and obsidian blades. Specialized elite materialsobsidian eccentrics, greenstone picks, and spoonsare thought to have been used for elite bloodletting sacrifices in the  Formative period and later cultures. Bloodletting Spoons A so-called bloodletting spoon is a type of artifact discovered on many Olmec archaeological sites. Although there is some variety, the spoons generally have a flattened tail or blade, with a thickened end. The thick part has a shallow off-center bowl on one side and a second, smaller bowl on the other side. Spoons usually have a small hole pierced through them, and in Olmec art are often depicted as hanging from peoples clothing or ears. Bloodletting spoons have been recovered from Chalcatzingo, Chacsinkin, and Chichà ©n Itz; the images are found carved in murals and on stone sculptures at San Lorenzo, Cascajal, and Loma del Zapote. Olmec Spoon Functions The real function of the Olmec spoon has long been debated. Theyre called bloodletting spoons because originally scholars believed them to have been for holding blood from auto-sacrifice, the ritual of personal bloodletting. Some scholars still prefer that interpretation, but others have suggested spoons were for holding paints, or for use as snuffing platforms for taking hallucinogens, or even that they were effigies of the Big Dipper constellation. In a recent article in Ancient Mesoamerica, Billie J. A. Follensbee suggests Olmec spoons were part of a hitherto unrecognized toolkit for textile production. Her argument is in part based on the shape of the tool, which approximates bone weaving battens recognized in several Central American cultures, including some from Olmec sites. Follansbee also identifies several other tools made of elite greenstone or obsidian, such as spindle whorls, picks, and plaques, that could have been used in weaving or cord-making techniques. Sources Follensbee, Billie J. A. 2008. Fiber technology and weaving in formative-period Gulf Coast cultures. Ancient Mesoamerica 19:87-110. Marcus, Joyce. 2002. Blood and Bloodletting. Pp 81-82 in Archaeology of Ancient Mexico and Central America: An Encyclopedia, Susan Toby Evans and David L. Webster, eds. Garland Publishing, Inc. New York. Fitzsimmons, James L., Andrew Scherer, Stephen D. Houston, and Hector L. Escobedo 2003 Guardian of the Acropolis: The Sacred Space of a Royal Burial at Piedras Negras, Guatemala. Latin American Antiquity 14(4):449-468.

Look at the upload file the article title is Smarter Grids are More Essay

Look at the upload file the article title is Smarter Grids are More Efficient - Essay Example Modelling of real time information and online system that provides optimized and coordinated control for unbalanced disribution networks occurs. Indeed, electricity distribution companies save energy by maximising energy delivery effieciencies. WO optimizes resources that are highly reactive and voltage control capabilities. There is consumption of thousands of billions of kilowatt-hours as evident in 3.1% yearly increase between 1980-2006. 10% of electric energy from power plants is lost in show and allotment processes. 40% of losses occur on developed distribution networks evident in 2006 when there was a 655 billion kWh energy loss in distribution. Peak demand in a system lasts less than 5% of the time, therefore this potential can be utilized during peak load hours. Electricity distribution network moves energy from substations to consumers because the network includes; medium voltage power, substation transformers and pole-pad mounted transformers. Most energy loss which occur on distribution is ohmic loss resulting from currents of electricity which flow through condutors. Reactive power compensation devices are designed to reduce unproductive components of current. Voltage regulating devices are usually installed at the substation and on feeders with the intent of adjusting the feed voltage. However, fixing of transformers that consist of tap changers named voltage regulator often occurs. Loss occurs due to resistance in conductors, which is determined by resistability of material used to make cross-sectional areas. In saving electric energy, regulation is achieved in accordance to measurementswhich are locally available. There ought to be control strategies that are comprehensively evaluated to establish feeders that could be regulated with multiple voltages. More percentages of electricity are saved when var compensation devises are used. In addition, the use of substation automation system or management systems that deal with

Reflection paper on the film awakenings with Robin Williams Essay

Reflection paper on the film awakenings with Robin Williams - Essay Example +complete visual field has been offered by Dr. Sayer by painting the floor tiles. Lucy Fishman was one of the victims of the dangerous disease. The key objective of the doctor was to move Lucy from her bed to the window. The double vision symptom of the disease enables victims to create an instantaneous perception of dual images of a solitary object (Young 181). Visual field of the floor tiles has created two visions that helped Lucy to gently stride near the window. Music is pivotal therapy for patients to nullify the outcome of the disease. Encephalitis lethargica disease leaves certain patients motionless and speechless. Music can help victims to create change in the activity of cells to enhance the cellular responsive. Music is the method that helps to increase the cognitive process of an individual. The implementation of music improved the response to stimuli. The role of music for the betterment of the â€Å"frozen† people is undeniable. Emotional patients can be sensitive towards certain types of music. Each â€Å"frozen† people is studied for utilization of music. Different styles of music are played to dissimilar patients to induce. Songs that are from the past are played for the benefit of frozen people. Old music played for the patients helped to recognize the patter of music. This assisted â€Å"frozen† people to be consciously awake. Dr. Sayer stopped using L-dopa drug due to its adverse impact on â€Å"frozen† people. The use of this drug can make patients violent and effectively worsen the situation. Violent patients sometimes attack the doctors. At initial stage the use of drugs benefited patients to nullify the impact of the disease. The ability to perform task provided normally and motor movement of the patients were enhanced by the application of L-Dopa drug. But after regular use of this drugs made frozen people more aggressive and violent. Eventually patients returned in to catatonic and normal state. After epidemic of

How can we account for the dramatic shift in attitudes towards Essay

How can we account for the dramatic shift in attitudes towards immigration in Argentina between 1860 and 1914 - Essay Example Many of the Latin American countries including Argentina displayed a negative repercussion towards the European immigrants.   A thorough scrutiny of the case of Argentina on the socioeconomic and socio-cultural perspectives would enable us to point out the main causes of such a radical change in the posture. Though the liberal economic policy of the Argentine government is believed to be orchestrated mainly by the-then Argentine President Sarmiento, according to De Avila (1964:118) the laws had already been established for immigration. This postulate was supported by Vogel (1991: 128-129), who argued that the supremacy of Sarmiento lies in his attitude to promote immigration, which was initiated by his predecessors.   Whitaker (1964: 55)marks Sarmiento as a real leader to pave the economic and cultural development in America through a change in the socio-political orientation of the country. The progressive leaders of the Argentina in the 19th century pleaded for the migration as the economy had a huge arable land with the scarcity of labor to utilize efficiently. The progressive leaders realized that purpose of economic growth by the intensive utilization of the natural resources would be practically impossible without the import of laborers from different corners of the globe. Howev er, the plan of immigration was designed to serve quantitative as well as qualitative purpose as the Argentine population had the urge to replace the monotonous Spaniard culture by a homogeneous European culture. Domingo F Sarmiento (2004:9-10) expressed his belief on the European immigration as a catalyst to promote moralization and order and to accelerate the tempo of economic growth in Argentina in his famous book Facundo.   Delaney (2002: 436) supported the argument of the Sarmiento on the basis of the fact that attracting European immigrants was synonymous to importing the European sophistication. The

An Analysis of the Impact of Internet on Consumer Buying Behaviour Dissertation

An Analysis of the Impact of Internet on Consumer Buying Behaviour - Dissertation Example The consumer buying process is a complex process and one of the important areas of investigation for researchers. A number of studies have been conducted to study the consumer buying behaviour. The increasing complexity of consumer buying behaviour is also brought by the online shopping. All theoretical models describing the behaviour of traditional consumers have gone outdated. Marketers have become more interested in studying the behaviour of consumers under the influence of internet. The 4Ps of marketing mix are the major controllable tools to affect the buying behaviour of consumers whereas the elements experienced by the consumer during virtual interaction are the controllable factors in the case of web consumers thereby, indicating that traditional and online marketers use different tools to influence the buying behaviour of consumers. Although a significant work has been done to study the factors which influence the consumer buying behaviour however, most of these studies give more focus on the factors that influence the behaviour rather than studying the impact of the factors on buying behaviour. The product information, the time they spent on internet and the number of daily emails, are the top factors influencing the consumer buying behaviour on the internet.... The product information, the time they spent on internet and the number of daily emails, are the top factors influencing the consumer buying behaviour on the internet (Bellman, Lohse & Johnson, 1999). On the other hand, some studies have ended up with the findings that web consumers and traditional consumers are becoming similar in their buying behaviour. The web consumers are becoming more like the traditional consumers, at least in the United States therefore, companies should create web designs for an audience that is less educated, less web know-how, less technology know-how and earning less (Lohse & Johnson, 1999). A few studies have identified some important factors that can be evaluated to study the impact of internet on consumer buying behaviour. The black box model of Kotler in consumer buying behaviour describes that the external factors including the marketing mix and demographics, economic, situational, social and lifestyle factors and buyer’s mind such as his beli efs, values and decision making process are the determinants of purchase decision (Kotler & Armstrong, 2010, pp. 161). Actually Kotler has provided two set of factors including the external factors and the internal factors which may influence the buyer behaviour. This model gives an idea that knowing the characteristics of vendors and buyers are important to study the consumer purchase decision for example, product information and pricing are the controllable factors of vendors and personal nature of buyer like his/her beliefs, social nature etc are the controllable factors of buyers. The perceived dependability of the online vendors and less uncertainty involved in online buying increase the likelihood of online purchase (Teo & Yu, 2005). The level of trust and

Governments Role in Organizing Big Sporting Events Essay

Governments Role in Organizing Big Sporting Events - Essay Example Decisions of this nature should be based upon and measured against certain basic principles regarding the proper role of government. Functions of a government can be broadly categorized as; In fact these are just indicative types of functions. It is amply clear from these points that the government is supposed to perform a range of tasks in order to look after its people. Now the question arises, "Should the government give financial aid to such projects like the World Cup Soccer, or the Olympics events and why" On the face of it, one ponders to think as to why the government should go whole hog after such an event ignoring its majority of the priority areas. But on deeper thought we realize that there's something beyond the 'apparent truth'. An event of this magnitude gives wide exposure to the country in the international arena. This sort of event generates worldwide interest and people from all over the world flock to the scene of action. Therefore, the government is duty-bound to facilitate such visitors. Governments of the host nations try their level best to make sure that such events become tools for encouraging tourism potential of the country. Towards this end, the government facilitates the organization of this event in different attractive corners of the country. For example during the world cup soccer-2006 sports enthusiasts' came to know about the beautiful historical cities like Berlin, Munich, Stuttgart, Frankfurt etc. while the lesser known cities like Dortmund, Leipzig, Nuremberg, Gelsenkirchen etc. also came on the tourist map. Similarly all efforts are on to make sure that the London Olympics 2012 becomes an opportunity for the world to know more about UK, its heritage, economic potential and the love of British nationals towards sports. In fact, immediately after organizing the highly successful Commonwealth Games in Manchester, UK Govt started lobbying for the 2012 games. The speculated expenditure for organizing an event of this magnitude is around 8 billion pounds, but London Mayor is confident that London Olympics will bring profits for UK. This will result in generation of revenues for the federal governments as well as for the local governments. The real estate industry gets a big boost as the government starts gearing up for modern infrastructural facilities. Government gets revenues in the form of taxes, sponsorships etc. Revenues earned this way, by the country will of course be put to use for the sake of the countrymen. In fact government is also duty-bound to encourage all the sporting events. Sports like Tennis, Cricket having the backing of wealthy sponsors will continue to prosper even if the government looks the other way round, but sporting events like athletics, swimming may suffer if no government backing is provided. In today's market driven economy concept, the art of communication to existing consumers as well as prospective consumers takes a great deal out of the managerial brain storming sessions. Therefore the respective governments make all out efforts to strengthen the communication channel through sporting

What Thucydides says about this war. political science Essay

What Thucydides says about this war. political science - Essay Example This poses a very difficult situation for city-states with inadequate forces. Throughout the Peloponnesian War, considerably weaker city states go ally with those of greater military capabilities. Back then there were two coalitions that equally hold significant forces to be reckoned with, the Athenians with their naval supremacy, and the Peloponnesian who are highly adept in fighting using ground forces with Sparta at its helm. City-states and colonies with disputes align themselves to the either league to gain advantage over impending hostilities and win agreeable settlements (Blanco). In my opinion this war is ideally represented by the bargaining model of war presented by Retier which states that â€Å"war as a continuation of the bargaining process, rather than a breakdown. Fighting breaks out when two sides cannot reach a bargain that both prefer to war and each side fights to improve its chances of getting a desirable settlement† (27). This model is further supported by the rational causes of war presented by Fearon. Two out of three reasons he presented satisfies the emergence of the Peloponnesian war, namely: â€Å"War due to private information and incentives to misrepresent† (390) and that â€Å"War as a consequence of commitment problems†

An Analysis of the Impact of Internet on Consumer Buying Behaviour Dissertation

An Analysis of the Impact of Internet on Consumer Buying Behaviour - Dissertation Example The consumer buying process is a complex process and one of the important areas of investigation for researchers. A number of studies have been conducted to study the consumer buying behaviour. The increasing complexity of consumer buying behaviour is also brought by the online shopping. All theoretical models describing the behaviour of traditional consumers have gone outdated. Marketers have become more interested in studying the behaviour of consumers under the influence of internet. The 4Ps of marketing mix are the major controllable tools to affect the buying behaviour of consumers whereas the elements experienced by the consumer during virtual interaction are the controllable factors in the case of web consumers thereby, indicating that traditional and online marketers use different tools to influence the buying behaviour of consumers. Although a significant work has been done to study the factors which influence the consumer buying behaviour however, most of these studies give more focus on the factors that influence the behaviour rather than studying the impact of the factors on buying behaviour. The product information, the time they spent on internet and the number of daily emails, are the top factors influencing the consumer buying behaviour on the internet.... The product information, the time they spent on internet and the number of daily emails, are the top factors influencing the consumer buying behaviour on the internet (Bellman, Lohse & Johnson, 1999). On the other hand, some studies have ended up with the findings that web consumers and traditional consumers are becoming similar in their buying behaviour. The web consumers are becoming more like the traditional consumers, at least in the United States therefore, companies should create web designs for an audience that is less educated, less web know-how, less technology know-how and earning less (Lohse & Johnson, 1999). A few studies have identified some important factors that can be evaluated to study the impact of internet on consumer buying behaviour. The black box model of Kotler in consumer buying behaviour describes that the external factors including the marketing mix and demographics, economic, situational, social and lifestyle factors and buyer’s mind such as his beli efs, values and decision making process are the determinants of purchase decision (Kotler & Armstrong, 2010, pp. 161). Actually Kotler has provided two set of factors including the external factors and the internal factors which may influence the buyer behaviour. This model gives an idea that knowing the characteristics of vendors and buyers are important to study the consumer purchase decision for example, product information and pricing are the controllable factors of vendors and personal nature of buyer like his/her beliefs, social nature etc are the controllable factors of buyers. The perceived dependability of the online vendors and less uncertainty involved in online buying increase the likelihood of online purchase (Teo & Yu, 2005). The level of trust and

What Thucydides says about this war. political science Essay

What Thucydides says about this war. political science - Essay Example This poses a very difficult situation for city-states with inadequate forces. Throughout the Peloponnesian War, considerably weaker city states go ally with those of greater military capabilities. Back then there were two coalitions that equally hold significant forces to be reckoned with, the Athenians with their naval supremacy, and the Peloponnesian who are highly adept in fighting using ground forces with Sparta at its helm. City-states and colonies with disputes align themselves to the either league to gain advantage over impending hostilities and win agreeable settlements (Blanco). In my opinion this war is ideally represented by the bargaining model of war presented by Retier which states that â€Å"war as a continuation of the bargaining process, rather than a breakdown. Fighting breaks out when two sides cannot reach a bargain that both prefer to war and each side fights to improve its chances of getting a desirable settlement† (27). This model is further supported by the rational causes of war presented by Fearon. Two out of three reasons he presented satisfies the emergence of the Peloponnesian war, namely: â€Å"War due to private information and incentives to misrepresent† (390) and that â€Å"War as a consequence of commitment problems†

Occupational Safety and Health Administration Essay Example for Free

Occupational Safety and Health Administration Essay On December 29, 1970 Congress passed the Occupational Safety and Health Act. The purpose of this act as quoted from the act itself is: â€Å"To assure safe and healthful working conditions for working men and women; by authorizing enforcement of the standards developed under the Act; by assisting and encouraging the States in their efforts to assure safe and healthful working conditions; by providing for research, information, education, and training in the field of occupational safety and health; and for other purposes.† This act requires employers to provide workplaces that are free from serious recognized hazards and to comply with occupational safety and health standards. The mission of OSHA is to save lives, prevent injuries, and protect the health of America’s workers. Since 1970 OSHA has grown to over 1,130 inspectors in states under federal OSHA jurisdiction. Personnel also includes investigators, engineers, physicians, educators, standards writers and other support personnel spread over more than 200 offices throughout the country (OSHA FAQ) . Since 1970 workplace fatalities have been reduced by half. Even with this decline fourteen Americans are killed on the job every single day of the year. In addition, tens of thousands die every year from workplace disease and over 4.6 million workers are seriously injured on the job (OSHA FAQ). The Department of Labor which conducts the OSHA inspections wants workers to feel safe on the job. Workers have rights that include the right to request an inspection, have a representative present at the inspection, have dangerous substances identified, be informed about exposure to hazards, and have employer violations posted at the worksite (OSH Act). In section 5 of the Occupational Safety and Health Act of 1970 there is a set of duties that employers and employees are supposed to follow in order to be best assisted by OSHA. This General Duty Clause states: â€Å"(a) Each employer – (1) shall furnish to each of his employees employment and a place of employment which are free from recognized hazards that are causing or are likely to cause death or serious physical harm to his employees; (2) shall comply with occupational safety and health standards promulgated under this Act. (b) Each employee shall comply with occupational safety and health standards and all rules, regulations, and orders issued pursuant to this Act which are applicable to his own actions and conduct.† In section 8 of the OSH Act regarding Inspections and Investigations it states: â€Å"(a) In order to carry out the purposes of this Act, the Secretary, upon appropriate credentials to the owner, operator or agent in charge is authorized- (1) to enter without delay and at reasonable times any factory, plant establishment, construction site or other area, workplace or environment where work is performed by an employee of an employer; and (2) to inspect and investigate during regular working hours and at other reasonable times, and within reasonable limits and in a reasonable manner, any such place of employment and all pertinent conditions, structures, machines, apparatus, devices, equipment, and materials therein, and to question privately any such employer, owner operator, agent or employee.† In Marshall v. Barlows Inc., 436 U.S. 307 (1978), this case involved the constitutionality of a provision in the Occupational Safety and Health Act that permitted inspectors to enter premises without a warrant to inspect for safety hazards and violation of OSHA regulations. The Court held that this provision violated the Fourth Amendment. In The Oxford Companion to the Supreme Court of the United States, commentary is given on this case. One issue in the case was whether a warrant was required. The Court had previously held that no warrant was required to inspect either the premises of a liquor licensee or a licensed gun dealers storeroom. Distinguishing these earlier cases because each concerned a closely regulated industry, the Court in Barlows concluded that requiring warrants in the OSHA context would not â€Å"impose serious burdens on the inspection system or the courts† (p. 316). As for the grounds to obtain an inspection warrant, Barlows follows the rule in Camara v. M unicipal Court (1967) that traditional probable cause is unnecessary if the authorities can show that the inspection conforms to â€Å"reasonable legislative or administrative standards† (p. 538). So, the Court in Barlows concluded that a warrant â€Å"showing that a specific business has been chosen for an OSHA search on the basis of a general administrative plan for the enforcement of the Act derived from neutral sources† (p. 321) would be sufficient, because it would ensure against arbitrary selection of employers. Marshall v. Barlow did little to change the frequency and effectiveness of OSHA inspections. First, OSHA regulations apply to millions of businesses and are enforced by only 1,130 inspectors. Obvious principles of good management would send these inspectors to businesses that justified to have an inspection based on accident history and the number of employee complaints. OSHAs managers had already been using this type of plan prior to the Barlow inspection since Barlow’s Inc. was selected for an inspection based on its accident history. In the â€Å"AEI Journal on Government and Society†, we are given insight on how the Barlow decision protected business, yet still allowed OSHA inspectors to obtain Ex Parte warrants. Barlow left open the question whether â€Å"judicial orders for inspections routinely sought under the secretarys existing regulations when employers refuse entry are the functional equivalent of warrants and thus satisfy the Fourth Amendment (6)†. When OSHAs inspectors conduct criminal investigations with the assistance of a U.S. attorney, they may â€Å"obtain warrants by telephone pursuant to Rule 41(c) of the Federal Rules of Criminal Procedure (7)†. The Barlow decision made the point of saying that if the purpose of an OSHA search is to obtain evidence of crime rather than civil infractions; probable cause that criminal conduct has occurred must be shown to justify a warrant. OSHA Instruction STP 2.18 reiterates that the Supreme Court held that the Fourth Amendment requires a warrant for a nonconsensual OSHA inspection. However, the Court recognized the importance of surprise in the conduct of inspections (as reflected in the Acts general prohibition against advance notice of an inspection), â€Å"in preventing the speedy alteration or disguise of violations so that they escape the inspectors notice†. The instruction goes on to say that: â€Å"The Court explicitly noted the Secretary of Labors authority to promulgate a regulation under which warrants could be sought ex parte; i.e., without the knowledge or participation of the employer. Such warrants might be sought after refusal of an employer to grant entry for an inspection or, in some cases, prior to any attempt to gain entry.† This procedure has helped maximize the effectiveness of criminal enforcement agencies since Barlow did not limit surprise inspections. The only important safeguard that the Barlow decision offered employers was the protection against inspections conducted in bad faith or for purposes of harassment. There are some instances when an inspection requires no warrant. An article titled â€Å"Warrantless OSHA Inspections† by Mark E. Farrell gives an example of how this situation can occur. Farrell summarizes the details in Lakeland Enterprises of Rhinelander, Inc. v. Chao, 402 F.3d 739 (7th Cir. 2005). A sewer and water contractor (Lakeland) in northern Wisconsin was performing excavation work at an industrial park when an OSHA inspector, driving by on the public street, decided to stop and perform an impromptu inspection. After walking past traffic cones that were blocking street traffic from the project site, the inspector observed a Lakeland employee excavating a trench with a backhoe while another employee worked at the bottom of the trench. â€Å"The trench was approximately eighteen feet deep and six feet wide at the bottom and did not contain a ladder or trench box†. When the contractor’s project superintendent began conversing with the OSHA inspector, the worker in the trench climbed up one of the walls to exit, which resulted in loose dirt falling back into the trench. â€Å"The employee performing the excavation work admitted that he knew that the other worker was not supposed to be working in the trench and that he failed to remove him† (Farrell). OSHA ended up issuing three citations and assessed a $49,000 civil penalty against the contractor, including a â€Å"willful violation for permitting an employee to work in an unprotected trench (in violation of 29 CFR  § 1926.652(a)†. During the hearing, the contractor moved to â€Å"suppress the evidence obtained from the inspection† on the basis that the OSHA inspector’s â€Å"warrantless search of the excavation site violated the Fourth Amendment†. The administrative law judge denied the motion, finding that the contractor had no right of privacy at the excavation site because the land was located on a public road. The administrative law judge also concluded that any Fourth Amendment claim was waived because the contractor failed to object to the inspection or ask for a warrant at the site (Farrell). It is important to understand that no advance notice of a worksite inspection needs to be given. Unannounced inspections are an important tool in OSHA’s mission to promote safe and healthful working conditions at all times. OSHA has come a long way since 1970 to help American become a safe place to work especially when compared to some parts of the world. With a good budget and better laws there are fewer injuries every year. OSHA truly is one of the administrative agencies that exist for the bettering of the quality of life for the workers of our country. Works Cited Farrell, Mark E. Warrantless OSHA Inspections Newsletter Article. Lorman Education Services Continuing Education Seminars. Web. 1 Mar. 2011. http://www.lorman.com/newsletters/article.php?article_id=346newsletter_id=73category_id=3. Hall, Kermit L. â€Å"Marshall v. Barlow’s Inc.† The Oxford Companion to the Supreme Court of the United States. 2005. OSH Act, OSHA Standards, Inspections, Citations and Penalties. Occupational Safety and Health Administration Home. OSHA Office of Training and Education, May 1996. Web. 2 Mar. 2011. http://www.osha.gov/doc/outreachtraining/htmlfiles/introsha.html. OSHA and the Fourth Amendment. AEI JOURNAL ON GOVERNMENT AND SOCIETY (1978): 6-7. AEI JOURNAL ON GOVERNMENT AND SOCIETY. Web. United States of America. Department of Labor. Occupational Safety and Health Administration. Occupational Safety and Health Act of 1970. Print United States of America. Department of Labor. Occupational Safety and Health Administration. Inspections and Investigations: Obtaining Warrants on an Ex Parte Basis and Prior to Attempting Entry. Bruce Hillenbrand Acting Director, Federal Compliance and State Programs, 26 Feb. 1981. Web. http://www.osha.gov/pls/oshaweb/owadisp.show_document?p_table=DIRECTIVESp_id=1863. United States of America. Department of Labor. Occupational Safety and Health Administration. OSHA Frequently Asked Questions. Web. 1 Mar. 2011. http://www.osha.gov/OSHA_FAQs.html.

Impact of Agriculture Credit on Agriculture Productivity

Impact of Agriculture Credit on Agriculture Productivity ABSTRACT Impact of agriculture credit on agriculture productivity. Agriculture plays vital role in Pakistans economy. It is the single largest sector and it is principal driving force for growth and development of the national economy of Pakistan. Agriculture credit plays vital role for increasing the efficiency of this sector. Timely and adequate availability of credit enables the farmers to purchase the required inputs and machinery for carrying out farm operations. There are two dimensions of this research first are measuring the impact of credit on development efficiency and second is measuring impact of credit on production efficiency. Regression model was used to determine the impact in both dimensions data collected from State Bank of Pakistan for analysis the results concluded that there is a positive relationship between agriculture credit and both development and production efficiency but not up to much extent that is required there is a minor impact on farm yield and productions le vels by agriculture credit the reasons can be credit policies timings of providing credit and can be not providing credit effectively where it is needed most. INTRODUCTION Agriculture plays an important role in Pakistans economy. It is the single largest sector and it is principal driving force for growth and development of the national economy of Pakistan. Agriculture and Livestock accounted for 23.1 per cent of the GDP in 2004-05. It employs 43.1 per cent of the labor force, provides livelihood to 68 per cent of the countrys population living in rural areas, and contributes 60 per cent share in export earnings from processed and un-processed agricultural products. Major industries like textile and sugar are agriculture based sectors. The rate of growth for agriculture sector is 4% in the past two decades, contributing significantly to overall economic growth, food supplies and exports. Although the share of agriculture in the GDP has declined over the years, in line with Development of other sectors such as industry, infrastructure, services, etc., it still remains the leading sector of the economy. The future policies in agriculture have been focused on attaining high growth rates by providing the right policies and institutional support, so that the sector can move forward and enhance its contribution to the economy. Review of Agriculture Sector The agriculture sector grew at an average annual growth rate of 4.5 per cent in the last decade, i.e. 1990s. However in 2000-01 and 2001-02, its performance was badly affected due to persistent drought conditions. It registered a growth rate of (-) 2.2 and (-) 0.1 per cent in 2000-01 and 2001-02, respectively. With subsequent improvement in the availability of Water, it grew by 4.1 per cent and 2.6 per cent in 2002-03 and 2003-04, respectively. In 2003-04, the major crops which account for 34.2 per cent of the agriculture value added grew by 2.8 per cent and minor crops which contribute 12.4 per cent to the agriculture value added, Grew by 1.7 per cent. In 2004-05, the agriculture sector registered an all time high growth of 7.5 per cent due to farmers friendly government policies, favorable weather conditions and Improvement in the availability of water. There was a recorded production around 14.6 million bales of cotton and 21.1 million tones of wheat. The contribution of major and minor crops was 17.3 and 3.1 per cent, respectively. Although the shortage of water affected the performance of crops in 2000-01 and 2001-02, its impact was reduced due to various measures by the farmers on the Recommendation of the Agriculture Departments such as efficient use of canal water, Exploitation of underground water through tube wells, sowing on ridges and better Agronomic and good management practices. The country had achieved self-reliance in wheat. Around 1.036, 1.704 and 0.553 million tones were exported due to build up of wheat stocks, in the years of 2001-02, 2002-03 and 2003-04, correspondingly. However, due to subsequent decline in wheat production, around 1.37 million tones of wheat was imported in 2004-05 to build up reserve stocks and meet domestic requirement. Although availability of water has been a serious constraint, there are other factors also, which are hampering the growth and development of the sector. Some of the factors are: low productivity of crops, inefficient use of water, degradation of land resources (water logging and salinity), imbalance application of fertilizer, inefficient use of agricultural inputs, ineffective transfer of technology to the farmers, lack of coordination between research and extension, post-harvest losses, marketing infrastructure, etc. Inspite of the reasonably performance in the agriculture sector the over all productivity is comparatively low as compare to other agriculture based countries like India for example in study based on comparison of agriculture performance in Indian and Pakistani Punjab it was found that Indian Punjab performed very well as compare to Pakistani Punjab because of the problems in infrastructure lack of mechanization most of these problems arise due to financial constraints these problems can be addressed by emphasizing on credit programs to farms get proper inputs such as production inputs like seeds, fertilizers, pesticides on time so that production efficiency improved and on the other hand development efficiency can be increased by mainly development efficiency is farm efficiency like land leveling, water courses, tractors tube wells these all required proper credit supply so therefore credit is the vital component in the improvement of agriculture efficiency. Agriculture credit role in increasing productivity Credit plays an important role in increasing agricultural productivity. Timely and adequate availability of credit enables the farmers to purchase the required inputs and machinery for carrying out farm operations. The farmers will be facilitated through the one window operation and revolving credit scheme. The one window operation was initiated in 1997 by the ZTBL which has been found quite useful in meeting the farmers credit requirements. Credit is the back bone for any business and more so for agriculture which has traditionally been a nonmonetary activity for the rural population in Pakistan. Agricultural credit is an integral part of the process of modernization of agriculture and commercialization of the rural economy. The introduction of easy and cheap credit is the quickest way for boosting agricultural production. Therefore, it was the prime policy of all the successive governments to meet the credit requirements of the farming community of Pakistan. Agriculture as a sector depends more on credit than any other sector of the economy because of the seasonal variations in the farmers returns and a changing trend from subsistence to commercial farming. How credit improve productivity both production and development or farm efficiency the answer is through the supply of proper credit to farmers they are able to purchase proper amount of fertilizers at the right time purchase pesticides at the right time so the production process will continue without any problems that will increase production efficiency. For development efficiency credit is needed for mechanization, i.e for land leveling water courses, tube wells, tractors and other inputs so credit is needed by farms for the proper availability of theses resource of course without the availability of these resource both production and development efficiency cannot be increased. In some of the studies importance of credit in agriculture stated as According to Shephered (1979) credit determines access to all of the resources on which farmers depend. Consequently, provision of macroeconomic policies and enabling institutional finance for agricultural development has been directed to the provision of infrastructure capable of facilitating agricultural development with a view to enhancing the contribution of the sector in the generation of employment, income and foreign exchange. One of the reasons for the decline in the contribution of agriculture to the economy is lack of a formal national credit policy and paucity of credit institutions, which can assist farmers. Credit or loan able funds is viewed as more than just another resource such as labor, land, equipment and raw materials. Therefore, by injecting capital into agriculture, it is possible to increase the rate of agricultural development since credit has frequently been considered as one of the main factors in overcoming agricultural stagnation that helps to expand farmland size and production. Table 6 shows the figures of amount of credit in billion rupees disbursed by different sources in agriculture sector by analyzing the figures it has been noted that credit for production has more amounts in every year as compare to credit for development loans so therefore the area where government has to focus is how to increase development efficiency (land leveling, water courses, and tractors) etc. supply of adequate credit should be implemented for development loans like production loans. Difference between production efficiency and development efficiency Production efficiency is related to the productivity related to inputs related purely to crops production such as seeds fertilizers pesticides chemicals etc. where as development efficiency is related to mechanization of farms lands development there fore inputs are tractors, land levelers water courses etc the details are below. Production efficiency factors The input factors related to production efficiency are Fertilizer The use of fertilizer is expected to grow by 4.0 per cent per annum in order to meet the crop production targets. The growth rate for the nitrogen is estimated at 3 per cent, phosphate 7 per cent and potash 12 per cent. In quantitative terms, nitrogen will increase to 3,049 thousand tones, phosphate 1,058 thousand tones and potash 45 thousand tones by 2009-10. The overall fertilizer consumption is estimated at 4,152 thousand tones. The mean application rate at national level will be about 180 Kg nutrients per hectare. There are other fertilizer products as source of micronutrients such as Zinc, Boron and Iron would also be targeted for specific crops (rice, cotton, maize, sugarcane, vegetables and horticultural crops) for efficiency and quality. According to research by (Coady, 1995) it is stated that the introduction of high-yielding varieties (HYVs) of wheat and rice in Pakistan in the mid-1960s was heralded as a major breakthrough in the problem of food supply. A crucial characteristic of these new HYVs was their high yields when used in conjunction with chemical fertilizer (henceforth just fertilizer) and controlled irrigation. Great emphasis was placed on increasing the supply and use of fertilizer, which was still regarded as of crucial importance by the mid-1980s-of the total increase in agricultural output envisaged by the Sixth Five Year Plan (Government of Pakistan 1983), 48% of it was expected to come from increased use of fertilizer. Although the technology associated with HYVs is essentially regarded as being neutral to scale, constraints such as those arising from inadequate irrigation, an inability to secure credit and access to extension services can bias the technology towards larger farms. The researcher focuses on the use of fertilizer. Earlier analysis of the data showed that just over 80% of the sample applied fertilizer, this the farms more than 25 hectares have higher percentage. However, that simple analysis of fertiliz er use did not indicate any systematic relationship between land size and per-acre levels applied (henceforth, fertilizer intensity). There, as in most studies of fertilizer use, zero observations are dropped. Much of the literature on agriculture in developing countries argues that, because of lack of access to crucial complementary inputs (such as irrigation, knowledge or credit), the productivity of fertilizer is lower on smaller farms. This would suggest that fertilizer intensity ought to be positively correlated with farm size. However, although my data suggest that a larger proportion of smaller farms do not apply any fertilizer, focusing only on users, I do not find any systematic relationship between fertilizer intensity and farm size. However, when I allow in my analysis for lack of access, I find a negative relationship between fertilizer intensity and farm size, in spite of the fact that productivity-enhancing characteristics appear to be biased in favor of large farms. I suggest that this could reflect the effect of uncertain yields on risk adverse farmers. If one accepts this interpretation, then it appears that the effect of uncertainty is strong enough to outweigh the produc tivity bias towards larger farms Pesticides and Plant Protection The productivity of crops is mainly depends upon control of pest. Around approximately 20% to 25% cent of crop production output lost due to hit of insects and pests. The use of pesticides has increased from 665 tones in 1980 to 69,897 tones in 2002. It has been estimated that its consumption may touch 78,000 metric tones till 2010. Approximately around 54% of the pesticides are useful on cotton crop, 23 per cent on rice, 9 per cent on fruits and vegetables, and 5 per cent on sugarcane. The rising and unsystematic use of pesticides must be avoided as it also kills useful predators and insects and causes environmental deprivation. Importance will be given on support of Integrated Pest Management (IPM) in order to reduce the application of pesticides in the best way. According to research (Alagh, 1988) states that INSECT pests, diseases and weeds inflict considerable damage to crops and plantations resulting in an estimated. Crop loss of over one-third of realizable output globally. Losses are higher in Africa and Asia, more than 40 per cent annually. The earliest use of chemicals to prevent crop losses is reported in the nineteenth century with the use of inorganic salts. The thirties of this century represent the beginning of the modern era of synthetic organic pesticides which saw the discovery of DDT (in 1939) and BHC (in 1942). A host of chloro organic compounds were introduced subsequently. Then came the organophosphorous com- pounds representing another extremely important class of organic insecticides, malathion being the first example of a wide spectrum insecticide with low mammalian toxicity. The new crop varieties and cropping sequences for intensive agriculture brought to the forefront problems of pests which caused tremendous losses to various crops and their produce. Pest problems have shown marked increase in changing agriculture. Pest problems have increased with the intensification of agriculture. Also improved agriculture brought about a transformation and an all round consciousness not to allow/tolerate yield losses especially because of the availability of modern pest control technology which makes it possible to avoid or to minimize such losses. Losses to crops and their produce are caused by various agencies which include insects, diseases, nematodes, weeds and several other non-insect pests. The estimated losses vary from crop to crop and region to region. However, it has been estimate that in India annual monetary loss in agriculture due to weeds, diseases, insects, nematodes, storage pests, rodents and birds runs into Rs 6,000 crore. This estimate is somewh at speculative yet it gives a first order approximation of the nature of the problem. Estimates with respect to many crop pests or diseases are available both in terms of percentage avoidable loss or loss in value. Such information is valuable and essential planning and implementation point of view of economic programs. So therefore pesticides plays important role in increasing production efficiency by reducing diseases and damage to the crops by the insects or pests because if crops production is effected by any of the reasons stated above crops production efficiency will be decreased. Development Efficiency How mechanization helps in improving farm efficiency Animal draft has conventionally remained a source of traction powers at farm over centuries. All operations at farm from tilling of the land to sowing, cultural management practices, lifting of water from shallow wells, harvesting, threshing, winnowing and transport were carried through animal provided draft. The use of fuel run machinery is a matter of about half a century. The major focus in the area came since the times of green revolution in late 1960s when the high yielding varieties (HYVs) inspired farming community for paradigm shift in adoption of other new technologies including farm mechanization. The major emphasis has been on farm traction, exploitation of sub surface water resources from sweet water aquifer, harvesting/threshing of crops, spraying of crops against insects, pests/diseases and pressurized irrigation operations. The main purpose of farm mechanization is to improve efficiency by replacing techniques with more efficient use of machines which performs sowing, harvesting, shallow wells and transport with less time and more efficient that animals based techniques. Mechanization of farm operation has become necessary due to shortage of labor and animal power at planting and harvesting stages of crops. It helps in timely sowing, cultural practices and harvesting of crops and reduction in post harvest losses. The most popular forms of mechanization are tractors with cultivators, drills, wheat threshers, sprayers, power rigs, tube-wells and bulldozers. The total number of operational tractors in the country is estimated to be 342,000 by June 2005. Thus available horsepower (hp) at farm level will be 0.82 hp per hectare as compared with 1.4 hp per hectare recommended by FAO for developing countries. It is projected that 45,000 tractors per annum will be added to the existing fleet. Thus, the total number of operational tractors will be increased to 466 thousand in 2009-10, increasing the horsepower at farm level to 1.1 hp per hectare. The fleet of bulldozers in the provinces will be strengthened for the development of wastelands and construction of slow action dams. The availability of institutional credit for the purchase of tractors and other agricultural machinery will be ensured through earmarking the actual credit requirement to Zarai Taraqiati Bank Limited (ZTBL) and other commercial banks. The farmers will be facilitated to procure small seed processing units and establish primary grading facilities at farm level to fetch good price of their produce. The sugarcane harvesters, maize and cotton pickers, paddy transplanters and laser land leveling equipments will be introduced. Custom hire farm service centers will be established at suitable places for costly agricultural machinery/implements for small and medium farmers under public-private partnership. The public sector will provide seed money and technical assistance for the establishment of these centers. The farmers organizations will be responsible for the operation and maintenance of these centers on sustainable basis. The factors included in farm efficiency are Left bank outfall drainage scheme Land leveling Water courses Drainage schemes Left bank outfall drainage scheme Emerging drainage problems The greatly increased continuous use of Indus water for irrigation (from storage or direct river diversions) has significantly altered the hydrological balance of the Indus Basin. Seepage losses from irrigation canals, distributaries, minors, and watercourses and deep percolation from the irrigated lands have resulted in a gradual rising of the groundwater table, bringing with it critical problems of water logging and salinity over a vast area. Water logging is widespread throughout Punjab and Sind provinces, where most of the countrys food and fiber crops are produced. In the early 1900s, the water table was generally more than 15 meters (m) below the surface throughout the Indus Plain. However, by 1978 (when the Indus Basin Salinity Survey was completed), the water table in 22% of the Indus Basin was within 1.8 m of the surface, and an additional 30% was within 3 m. The condition has get worse since then. There was a comprehensive survey conducted in 1961 calculated that about 40,0 00 ha of land were being lost per year to agricultural production due to water logging and salinity. While these estimations have not been updated available information suggests that land neglected in severely waterlogged areas is continuing. What is left bank outfall drainage schemes The Left bank outfall drainage concept embraces major drainage and agricultural development and represents the collective efforts of Government of Punjab, Government of Sind, WAPDA, 1UNDP, international consultants, and potential co financiers, led by the World Bank. The Stage I Project has evolved from numerous investigations and studies initiated in the mid-1960s and refined thereafter. The project was subjected to extensive professional scrutiny and is a milestone in the Banks long-standing involvement with Indus Basin development. The LEFT BANK OUTFALL DRAINAGE SCHEME concept has been subject to intensive project preparation during the past 20 years. The Lower Indus Project report, prepared in 1966 by Sir N. MacDonald and Partners Ltd. and Hunting Technical Services Ltd., both of the United Kingdom, contains a comprehensive plan for optimum development of agriculture in the LEFT BANK OUTFALL DRAINAGE SCHEME area. Why this scheme is so important for Pakistani agriculture due to the irrigation conditions of agriculture Major factors in recent improvement of agriculture have been favorable weather and the affirmative response of farmers to GOVERMENT OF PUNJABs policies and programs for agriculture sector development. Land leveling in Pakistan Studies have indicated that a significant (20 to 25 %) amount of irrigation water is lost during its application due to poor farm designing and uneven fields. It has been estimated that the farmers keep on applying water until the maximum point in a field is covered. This leads to over-irrigation of low-lying areas and under-irrigation of superior spots in those results in irregular supply of all nutrients to the plants besides accumulation of salts in such areas. The fields not correctly leveled, because wastage of land, low irrigation efficiencies, and eventual result is considerably lesser yields than the possible. Accurate Land leveling (PLL) consists of grading and planning land to a smooth level or no slope to facilitate efficient irrigation. Modernized method of carrying out PLL is by using LASER equipment that helps in attaining mandatory degree of precision at lesser cost and effort. LASER land leveling equipment is provided to the farmers on nominal average rental charges i .e. Rs 150/hour to 200/hour. An area of about approximately 400,000 acres has been accurately leveled in the Punjab since inauguration of OFWM program that includes over 113,000 acres leveled with LASER technology. Precision Land Leveling (PLL) is a mechanical process of grading and smoothing the land to a accurate and consistent plane surface at grade or no grade (zero slope) with variation of less than  ± 2cm. It is carried out to control irrigation application losses at the farmers fields besides other advantages. LASER technology has been proved to be advantageous as it minimizes the cost of irrigation operation, ensures better degree of precision in much lesser time, saves irrigation water, ascertains consistent seed germination, increases fertilizer use efficiency and resultantly enhances crop yields. Impact studies on LASER land leveling identify that it: Curtails the irrigation application losses up to the extent of 25% Reduces labor requirements for irrigation by about 35% Enhances the irrigated area by about 2% by brining the number as well as length of field ditches and dikes to a minimum * Increases the crop yields by about 20% Pakistan is considered to be the pioneer in South Asia for promoting use of LASER technology in irrigated agriculture. OFWM Punjab has tested the first laser leveling equipment in 1985. Before devolution, there were 140 LASER land leveling units available with District Governments which have been procured through donor assisted projects, respectively. One hundred units were equipped with tractors while 40 units were without tractors. These machines have accurately leveled about 125,000 acres of land. The yearly potential of available LASER equipment was about 25,000 acres per year. The major operational limitation encountered to make sufficient use of this equipment was insufficient availability of OM funds with the public sector. Drainage schemes The constant expansion of the irrigation system over the past century drastically altered the hydrological balance of the Indus River basin. Seepage from the system and percolation from irrigated fields caused the water table to get higher, attaining crisis conditions for a significant area. Around 1900 the water table was typically more than sixteen meters below the surface of the Indus Plain. A 1981 study found the water table to be within about three meters of the surface in more than one-half the cropped area in Sindh and more than one-third the area in Punjab. In some areas, the water table is much nearer to the surface. Cropping is fatally affected over a wide area by poor drainagewater loggingand by accumulated salts in the soil. Officials were conscious of the need for additional expenditure to prevent further worsening of the existing situation. Emphasis in the 1980s and early 1990s was on rehabilitation and preservation of existing canals and watercourses, on farm improvements on the farms themselves (including some land leveling to conserve water), and on drainage and salinity in priority areas. Emphasis was also placed on the short-term projects, mainly to improve the operation of the irrigation system in order to lift up yields. Element of the funding would come from stable increases in water use fees; the objective is gradually to raise water charges to cover operation and maintenance costs. Substantial time and money are needed to understand the full potential of the irrigation system and bring it up to modern standards.(detected) Irrigation and watercourses In the beginning of 1990s, irrigation from the Indus River and its tributaries comprised the worlds largest contiguous irrigation system, capable of watering over 16 million hectares. The system includes three major storage reservoirs and numerous barrages, head works and canals, distribution channels. The total length of the canal system exceeds 58,000 kilometers; there are a further 1.6 million kilometers of farm and field ditches. Over the use of Indus waters there were prolonged disputes between India and Pakistan because partition placed portions of the Indus River and its tributaries under Indias control. After nine years of dialogue and technological studies, the issue was resolved by the Indus Waters Treaty of 1960. India use of the waters of the main eastern tributaries in its territorythe Ravi, Beas, and Sutlej rivers after a ten year transitional period, the treaty awarded Pakistan received use of the waters of the Indus River and its western tributaries, the Jhelum and Chenab rivers. When the treaty was signed, Pakistan began an extended and rapid irrigation construction program, partly financed by the Indus Basin expansion Fund of US$800 million contributed by various nations, including the US, and administered by the World Bank. Several huge link canals were built to transfer water from western rivers to eastern Punjab to substitute flows in eastern tributaries that India began to redirect in accordance with the terms of the treaty. In 1967 the Mangla Dam, on the Jhelum River, was completed. The dam provided the first major water storage for the Indus irrigation arrangement. The flood control was also contributed by the dam, for regulation of flows for some of the link canals, and to the countrys energy supply. At the same time, further construction was undertaken on barrages and canals. The vital need in the 1960s and 1970s to raise crop production for domestic and export markets led to water flows well beyond designed capacities. Completion of the Mangla and Tarbela reservoirs, as well as enhancement in other parts of the system, made superior water flows possible. In addition, the government began installing public tube wells that frequently discharge into upper levels of the system to add to the available water. The higher water flows in parts of the system significantly go beyond design capacities, creating stresses and risks of breaches. However, many farmers, mainly those with smallholdings and those on the way to the end of watercourses, suffer because the supply of water is unreliable. The irrigation system represents a considerable engineering achievement and provides water to the fields that account for ninety percent of agricultural production. Nevertheless, serious problems in the design of the irrigation system avert achieving the highest potential agricultural output. LITERATURE REVIEW Production Efficiency and Agriculture Productivity According to research (Taylor, Drummond, Gomes, 1986) which relates to effectiveness of subsidized credit programs in improving the productivity of traditional farmers in developing countries the credit program known as PRODEMATA it is concluded by empirical results suggest that PRODEMATA has had no desire impact on technical efficiency and a slightly negative effect on allocative productivity (it is defined as a theoretical measure of the advantage or utility resulting from a planned or actual choice in the distribution or distribution of resources). The poor but efficient hypothesis states that the provision of agricultural credit will be ineffective in improving productivity and incomes since investment opportunities are limited. Traditional farmers are hypothesized to be efficient but faced with technological barriers that can- not be overcome by the mere influx of capital provided by credit programs alone. It is further analyzed that the economics of credit in Brazil and concluded there was an underutilization of capital on small farms and that credit would relieve capital shortages and improve output. However, in analyzing farm-level production in it is found that technological barriers were present which would prevent credit programs from having a significant impact on capital formation and incomes. Studying traditional agriculture in southern Brazil concluded that in- creased investment capital formation, such as use of mechanized equipment and fertilizer, alone is not the answer to increasing crop production. Better management, Information sources and consumption of resources are as significant and should be equally emphasized if any advantage is to be anticipated from increasing disbursement on these inputs. The implication here is that, while credit availability may afford traditional farmers the opportunity to invest in modernized inputs, there is no guarantee that these inputs will be used in such manner as to recognize the full level of output gains possible. It thus seems appropriate that the effectiveness of subsidized credit in traditional farming depends on concerns of technical as well as allocative efficiency. The research above illustrated credit program named as PRODEMATA was instituted The result was that participated in the program compared to those of nonparticipating farms indicate that the program wa